7 Ideas and Tips for Starting an Online Food Business for Beginners

Starting a business during a pandemic is not impossible. As long as the intention is earnest and wholeheartedly, the dream of starting a business will definitely work.

One of the business ideas that can be tried in the midst of a pandemic is an online food business. searches for the keyword “online food business ideas” increased by 200%. From this we can conclude that there are many people who want to start an online food business during the pandemic.

The food business is indeed a very potential business. Given the endless demand for food. In addition, the production process that is easier than other types of business also makes the food business one of the most popular business ideas.

With the digital platform, it is even easier if you want to start a culinary business. No need to open a shop or rent a place, you can do product marketing online. Given the ongoing pandemic, people also tend to prefer to buy everything online. Very good opportunity, right?

Tips for Starting an Online Food Business for Beginners

No need to worry if this is your first time starting a food business, especially during the current pandemic. Here below are some ideas to tips before starting an online food business for beginners that you can know.

1. Find ideas

The first thing that needs to be done before starting a culinary business is to determine the type of food/beverage to be sold. Some food and beverage references that you can sell online include:

    Frozen food

    Spicy food with choice of level

    Dry processed side dishes


    Lunch catering

    Pastries or salty chips

    Candy and Chocolate

    Dessert box

    literal coffee

    Vegetable and fruit salad

    Healthy snack

After determining what product you want to sell, make sure the food or drink is safe and durable if it has to be sent to customers who are far away. Pay attention to the shelf life and make sure the packaging used is also safe to protect food and beverages until they reach their destination.

2. Find the target market

Every culinary business has its own target market. After determining what food ideas you want to sell, make sure you know who your target market is and how much interest you have in the products you want to sell.

Researching the target market can be done by reading trends on social media or browsing the internet. Not only that, you can also conduct a small survey to your closest relatives and friends regarding the business idea you want to implement. That way, you will have a clearer picture of who you want to target later when selling culinary products.

For example, foods such as fruit and vegetable salads tend to be enjoyed by young people who are fond of healthy living. You can sell food like this to healthy communities such as the community at the gym or other fitness communities.

Another example, catering lunch. This lunch is suitable to be marketed to office workers who have limited time. The catering menu can also be adjusted to meet the nutritional needs of consumers every day so that consumers do not have to spend more time choosing healthy foods for them.

3. Determine the supply chain of materials and their distribution

To run a food business, raw materials are needed which are then processed into finished food before being traded. The food business is a business that has an expiration date and a limit on food that is fit for consumption. So, make sure the food ingredients you supply are sources that are trusted to serve fresh food ingredients.

Have the right and reliable supplier in terms of the quality of food ingredients and in terms of availability, so that in the long run, you will no longer have to have trouble finding sources of food ingredients when you need them. In addition to the main supplier, make sure you also have a backup supplier. The goal is, when there is a sudden situation where your main supplier runs out of stock, you already have another provider of food ingredients without having to spend time looking for other suppliers.

Also make sure the selected supplier has a proper and timely distribution system, so that the packaging can arrive in the best condition and quality

4. Decide where the food or drink will be processed

To start an online food business, you don’t need to rent a certain place. However, make sure you know where the food or drink you are going to sell is produced. If you will go directly to the processing, make sure the processing area is adequate and hygienic. However, if you want to rent a certain place for product processing, make sure that the place is close to the source of food suppliers to reduce the production of food or beverages.

5. Create a well-organized financial plan

Determine the source of capital and the amount you want to channel for the business to be run. Also set a monthly, 3-monthly, or yearly target that you will get from the online food business that you run.

Setting targets that are planned and neatly arranged will make it easier for you to determine a sales strategy later. And if you get capital from investors, structured targets can also help you get a better capital injection.

6. Determine the name, packaging and marketing strategy

Choose a name that matches the food you are selling. When consumers taste food and feel the food is delicious, they will remember the name of the food. A memorable name will make it easier for your food to reach a wider market.

Food packaging also needs to be tailored to your target market. If the target market is children, then packaging with a bright design and colorful colors will be more suitable than packaging with a dominant dark color.

For marketing, use digital marketing strategies such as through social media Instagram, Facebook, or other social media that suits your target market. You can also do paid advertising through social media so that the food you sell can be reached by a wider range of consumers.

7. Choose the mainstay menu and other menu variations

From the food you sell, try to have a special product that is a mainstay and is a menu that is most in demand by consumers. Generally when there are new consumers who want to know the quality of food from a seller, they tend to be curious about the “best seller menu” of all the choices from the menu served. Your mainstay menu can also be marketed more strongly.

Continuously innovate while running a business, Try new variants that suit the interests of your consumers. By continuing to innovate, your culinary business can continue to live and grow.

Those are some tips for starting an online food business for beginners along with some food business recommendations that you can try. If later your business has grown and is big, it is not impossible for you to expand by selling offline. Congratulations on starting your business!